Assignments and Class Exercises
Lecture Notes
Lecture 2--Emerging Markets and Segmentation
Lecture 3--Nature of Commercial Rec & Tourism and Protected Areas
Lecture 4--Environmental, Economic, and Social Impacts of Tourism
Lecture 5--The Business of Ecotourism and Commercial Recreation
Lecture 6--External Environments for Ecotourism
Lecture 7--Marketing for Commercial Rec and Tourism
Lecture 8--Market Segmentation Using Statistical Analysis
Lecture 9--Public Involvement Concepts and Techniques
Lecture 10--Selected Ecotourism Environments and Programming
Lecture 11--Financial Planning and Analysis
Lecture 12--Special Topic: Tourism Boycotts
Links to class readings/articles
Spotlight: Hallo Bay Wilderness Lodge
Spotlight: Equinox Wilderness Expeditions
Preserving "Golden Egg" of Vermont Tourism